Privacy Policy

1. Introduction

Edu Shelf ("we," "our," or "us"), accessible at https://edushelf.store, is committed to protecting the privacy and personal data of our users ("you" or "your"). This Privacy Policy explains how we collect, use, store, share, and protect your personal data in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and the Information Technology Act, 2000.

By using our website and services, you consent to the practices described in this policy.

2. Data Fiduciary Information

Entity Name: Erynoq Systems Pvt.Ltd
Address: 4th Floor, 8-2-293/82/A/787/1/4F/1, Road No.36, Jubilee Hills, Hyderabad, Rangareddy, Telangana 500033
GSTIN: 36AAJCE2200Q1ZJ
Email: info@edushelf.store
Grievance Officer: Gongadi Karthik (grievance@edushelf.store)

3. Personal Data We Collect

We collect only the data necessary to process your orders and provide our services:

• Identity Data: Full name as provided during checkout or registration
• Contact Data: Email address, phone number, and shipping address
• Order Data: Products purchased, order history, transaction amounts
• Account Data: Login credentials (password is stored in encrypted form only)
• Technical Data: IP address, browser type, device information, and cookies for website functionality

4. Purpose of Data Collection

Your personal data is used solely for the following purposes:

• Processing and fulfilling your book orders
• Sending order confirmations, shipping updates, and delivery notifications
• Providing customer support and resolving disputes
• Improving our website, services, and user experience
• Complying with legal obligations under Indian law
• Preventing fraud and ensuring platform security

We do not use your personal data for automated decision-making or profiling.

5. Consent

By placing an order or creating an account on Edu Shelf, you provide your free, specific, informed, and unconditional consent for us to process your personal data for the purposes stated above. You may withdraw your consent at any time by contacting us at info@edushelf.store. Withdrawal of consent will not affect the lawfulness of processing based on consent before withdrawal.

6. Data Storage and Security

Your personal data is stored securely on servers located in India. We implement appropriate technical and organisational measures to protect your data, including:

• SSL/HTTPS encryption for all data transmitted between your browser and our servers
• Encrypted password storage using industry-standard hashing algorithms
• Access controls limiting data access to authorised personnel only
• Regular security assessments and updates

We do not store any payment card data. All payments are processed through Cash on Delivery.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Specifically, order data is retained for a period of 3 years for legal, tax, and accounting purposes. Account data is retained until you request deletion. Technical logs are retained for up to 90 days.

8. Data Sharing

We do not sell, rent, or trade your personal data. Your data may be shared only with:

• Shipping Partners: Name, address, and phone number for order delivery
• Payment Processors: Only if online payment methods are enabled in the future
• Legal Authorities: When required by law, court order, or government regulation

9. Your Rights Under DPDP Act 2023

As a Data Principal, you have the following rights:

• Right to Access: Request a summary of your personal data we hold
• Right to Correction: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data (subject to legal retention requirements)
• Right to Withdraw Consent: Withdraw your consent for data processing at any time
• Right to Grievance Redressal: File a complaint if you believe your data has been mishandled
• Right to Nominate: Nominate a person to exercise your rights in case of your death or incapacity

To exercise any of these rights, contact us at info@edushelf.store or grievance@edushelf.store.

10. Cookies

Our website uses essential cookies for cart functionality and session management. We use localStorage to store your shopping cart data locally on your device. These are necessary for the proper functioning of our e-commerce platform and do not track you across other websites.

11. Children's Data

Edu Shelf does not knowingly collect personal data from individuals under 18 years of age without verifiable parental consent. If we learn that we have collected data from a minor without appropriate consent, we will take steps to delete that data promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

13. Grievance Redressal

If you have any concerns about how your data is being handled, you may contact our Grievance Officer:

Grievance Officer: Gongadi Karthik
Email: grievance@edushelf.store
Response Time: Within 48 hours of receiving your complaint

If your grievance is not resolved to your satisfaction, you may approach the Data Protection Board of India as established under the DPDP Act, 2023.

14. Governing Law

This Privacy Policy is governed by the laws of India, including the Digital Personal Data Protection Act, 2023, and the Information Technology Act, 2000. Any disputes shall be subject to the exclusive jurisdiction of the courts in Hyderabad, Telangana, India.